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The Yamaha Sustainability Investment Fund

A scant year ago, the Yamaha Motor Company debuted their ‘Environmental Plan 2050,’ with plans to go fully carbon neutral by the next semi-centennium. 

We now know that the same plan has been accelerated to a 2035 end-date; and with the aggressive move also comes a recent wad of serious green centered on Yammie’s support of sustainability. 

An advert on Yamaha motorcycles.  Media sourced from Yamaha.
An advert on Yamaha motorcycles. Media sourced from Yamaha.

To be fair, there’s an awful lot piling on 2050; Honda’s goal for zero traffic collision fatalities (and carbon neutrality) come to mind, along with Europe’s crazy goal of zero emissions.

It feels a lot like somebody picked a year and now everyone’s getting on the bandwagon; so why not commit to a cleaner future and invest?

A view of Yamaha's Investment Fund
A view of Yamaha’s Investment Fund. Media sourced from Yamaha.

The Yamaha Sustainability Investment Fund is just that – an investment fund founded for the sustainability of our future. Designed to run for another fifteen years (until 2037, two years after the 2035 carbon neutrality goal), the fund will help to ‘invest in companies solving environmental problems.’

A view of Yamaha's Investment Fund
A view of Yamaha’s Investment Fund. Media sourced from Yamaha.

The major goal will be to minimize carbon use, adopting a ‘theoretical-value-based energy approach and promote process innovations,’ on top of ‘introducing renewable energy sources and promote the use of fossil-free fuels.’

A total of $100 million will be allocated to these efforts, with further updates being published to our homepage as they trickle down the pipeline. 

An advert showing Yammie motorcycles. Media sourced from Yamaha.
An advert showing Yammie motorcycles. Media sourced from Yamaha.

Bottom line, everybody and their grandmother is zoning in on 2035/2050, so it’ll be interesting how the big brands of our industry come clean and cut carbon in the coming years.

Drop a comment down below letting us know what you think; or other news, be sure to subscribe to our newsletter, and as ever – stay safe on the twisties. 

*Media sourced from ADVRider, Yamaha Motorsports, and Motorcyclist*

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